Passion y professionalism
that ignite every project

Our team is more than a group of outstanding professionals—we’re passionate people committed to lighting the flame in every project. With backgrounds in Marketing, Advertising, Sociology, Systems and Business Administration, we bring 25+ years of experience across advertising, media, research and client-side roles.
We take a broad, integrated view of communication, where any element capable of carrying a message is considered a “medium” — whether this be media, marketing, market research, or creativity.

Alejandro Terzi

Founding Partner and Chairman

As Founding Partner and Chairman, Alejandro defines the vision that guides Ignis, shaping its long-term growth and core values.

Matias Dominguez

CEO

Matias leads with strategic vision, passion and commitment—driving constant innovation and protecting the spirit that defines Ignis.

Sebastián Terzi

Chief Operating Officer (COO)

A key driver of Argentina’s digital ecosystem. With 15 years of experience, he ensures strong strategic direction and smooth operations.

Javier Dans

Chief Financial Officer (CFO)

With strategic clarity and precision, he leads financial management, ensuring economic strength and fostering relationships that make a difference.

Sol Terzi

Chief Strategy Officer (CSO)

With a strong professional track record, Sol brings a clear perspective on the importance of understanding cultures and audiences—driving innovative strategies that transform brands.

Alicia Lorenzo

SVP Revenue Growth & Corporate Communications Director

With a long track record in the industry, she builds strong partner relationships, optimizes budgets and leads media negotiations.

Juan Manuel Rey

VP of Commercial Strategy

Juan leads commercial strategy to drive business growth, building and strengthening relationships with both existing and prospective clients.

Florencia Fattori

VP of People & Culture

Drawing from her 15+ years of experience, Flor champions talent and culture—showing that every person matters.

Juan Navarro

VP of Innovation & Growth

He brings experience in marketing strategy and digital transformation to power disruptive projects, innovation, and growth.

Veronica Vega Cigoj

Branding Operations Director

With more than 25 years in the industry, Vero leads branding operations, bringing structure and consistency to processes while elevating service standards.

Daniela Kravanja

Accounts Director

She drives innovative solutions with clients and internal teams, combining strategic perspective and adaptability.

Juan Pablo Echeverría

Accounts Director

Leading accounts with strategic vision and an international mindset, Juan Pablo connects clients with integrated, effective solutions.

Mercedes Silva

Accounts Director

She combines strategic thinking with a results-driven approach, leading teams and accounts to deliver effective, innovative solutions.

Silvia Ruas

Consumer Insight Director

An expert in understanding audiences and measuring impact, Silvia turns interests into actionable insights that shape communication strategy.

Victoria Villaver

Digital Marketing Manager

She accelerates the agency’s digital transformation, quality, and efficiency—structuring capabilities, scaling services, automating processes, and consolidating digital operations.

Marcelo Perez

Media Buying Director

Marcelo leads media negotiations, optimizing investment to maximize impact and ensure campaign success.

Florencia Poggi

HR Manager

While strengthening the People team with empathy and professionalism, Flor creates an environment where everyone feels valued and empowered.

Juan Carrera

Commercial Manager

He supports new business development, manages client relationships, and identifies opportunities to drive growth.

Marisol Genoud

Consumer Insights Manager

She turns data into actionable insights, identifies trends, and strengthens loyalty through innovative findings.

Mariana Schiaffino

Branding Coordinator

She brings creativity and proactivity to lead teams and strategies aligned with each client’s needs.

Tatiana Aranda

Branding Coordinator

Tatiana ensures seamless end-to-end campaign execution, coordinating cross-functional teams to consistently exceed expectations.

Silvia Ruas

Consumer Insight Director

Sil es experta en decodificar audiencias y medir impacto; transforma intereses en insights valiosos para nuestras estrategias de comunicación.

Rocío Casco

Branding Coordinator

She connects business objectives with creative, measurable solutions, aligning internal teams, media, and clients.

Sabrina Romano

Branding Coordinator

Leading branding strategies with a detail-oriented, structured approach, Sabrina ensures every project meets goals and exceeds expectations.

Yamila Gañez

Branding Coordinator

She coordinates planning and execution to deliver efficiency and results throughout the process.

Tomás Dominguez

Performance Marketing Coordinator

Tomás leads the Performance function, driving lower-funnel solutions and ensuring excellence across digital projects.

Nicolás Levy

Digital Strategy Lead

Nicolas strengthens digital strategy, optimizes processes, and drives innovation—ensuring high standards across work with media and strategic partners.

Martín Henri

Accounting Lead

He oversees financial reporting and closing processes, ensuring operational efficiency and the agency’s financial health.

Silvia Ruas

Consumer Insight Director

Sil es experta en decodificar audiencias y medir impacto; transforma intereses en insights valiosos para nuestras estrategias de comunicación.

Mariano Carbone

Head of Creative

Blending creativity and technology, Mariano leads the development of distinctive, trend-aligned campaigns.

Anabella Spataro

Controller

With precision and attention to detail, Ana ensures administrative operations run smoothly—building trust and stability in every process.

Nicole Aravsky

Sr. Media Buying Executive

She manages media relationships and negotiations to optimize advertisers’ investments.

Rocío Casco

Branding Coordinator

Conecta objetivos de negocio con soluciones creativas y medibles, articulando equipos internos, medios y clientes.

Alejandro Terzi

Founding Partner and Chairman

As Founding Partner and Chairman, Alejandro defines the vision that guides Ignis, shaping its long-term growth and core values.

Matias Dominguez

CEO

Matias leads with strategic vision, passion and commitment—driving constant innovation and protecting the spirit that defines Ignis.

Sebastián Terzi

Chief Operating Officer (COO)

A key driver of Argentina’s digital ecosystem. With 15 years of experience, he ensures strong strategic direction and smooth operations.

Javier Dans

Chief Financial Officer (CFO)

With strategic clarity and precision, he leads financial management, ensuring economic strength and fostering relationships that make a difference.

Sol Terzi

Chief Strategy Officer (CSO)

With a strong professional track record, Sol brings a clear perspective on the importance of understanding cultures and audiences—driving innovative strategies that transform brands.

Alicia Lorenzo

SVP Revenue Growth & Corporate Communications Director

With a long track record in the industry, she builds strong partner relationships, optimizes budgets and leads media negotiations.

Juan Manuel Rey

VP of Commercial Strategy

Juan leads commercial strategy to drive business growth, building and strengthening relationships with both existing and prospective clients.

Florencia Fattori

VP of People & Culture

Drawing from her 15+ years of experience, Flor champions talent and culture—showing that every person matters.

Juan Navarro

VP of Innovation & Growth

He brings experience in marketing strategy and digital transformation to power disruptive projects, innovation, and growth.

Verónica Vega Cigoj

Branding Operations Director

With more than 25 years in the industry, Vero leads branding operations, bringing structure and consistency to processes while elevating service standards.

Daniela Kravanja

Accounts Director

She drives innovative solutions with clients and internal teams, combining strategic perspective and adaptability.

Juan Pablo Echeverría

Accounts Director

Leading accounts with strategic vision and an international mindset, Juan Pablo connects clients with integrated, effective solutions.

Mercedes Silva

Accounts Director

She combines strategic thinking with a results-driven approach, leading teams and accounts to deliver effective, innovative solutions.

Silvia Ruas

Consumer Insight Director

An expert in understanding audiences and measuring impact, Silvia turns interests into actionable insights that shape communication strategy.

Victoria Villaver

Digital Marketing Manager

She accelerates the agency’s digital transformation, quality, and efficiency—structuring capabilities, scaling services, automating processes, and consolidating digital operations.

Marcelo Perez

Media Buying Director

Marcelo leads media negotiations, optimizing investment to maximize impact and ensure campaign success.

Florencia Poggi

HR Manager

While strengthening the People team with empathy and professionalism, Flor creates an environment where everyone feels valued and empowered.

Juan Carrera

Commercial Manager

He supports new business development, manages client relationships, and identifies opportunities to drive growth.

Marisol Genoud

Consumer Insight Manager

She turns data into actionable insights, identifies trends, and strengthens loyalty through innovative findings.

Mariana Schiaffino

Branding Coordinator

She brings creativity and proactivity to lead teams and strategies aligned with each client’s needs.

Tatiana Aranda

Branding Coordinator

Tatiana ensures seamless end-to-end campaign execution, coordinating cross-functional teams to consistently exceed expectations.

Rocío Casco

Branding Coordinator

She connects business objectives with creative, measurable solutions, aligning internal teams, media, and clients.

Sabrina Romano

Branding Coordinator

Leading branding strategies with a detail-oriented, structured approach, Sabrina ensures every project meets goals and exceeds expectations.

Yamila Gañez

Branding Coordinator

She coordinates planning and execution to deliver efficiency and results throughout the process.

Tomás Dominguez

Performance Marketing Coordinator

Tomás leads the Performance function, driving lower-funnel solutions and ensuring excellence across digital projects.

Nicolás Levy

Digital Strategy Lead

Nicolas strengthens digital strategy, optimizes processes, and drives innovation—ensuring high standards across work with media and strategic partners.

Martin Henri

Accounting Lead

He oversees financial reporting and closing processes, ensuring operational efficiency and the agency’s financial health.

Mariano Carbone

Head of Creative

Blending creativity and technology, Mariano leads the development of distinctive, trend-aligned campaigns.

Anabella Spataro

Controller

With precision and attention to detail, Ana ensures administrative operations run smoothly—building trust and stability in every process.

Nicole Aravsky

Sr. Media Buying Executive

She manages media relationships and negotiations to optimize advertisers’ investments.

¿Queres ser parte de un equipo
creativo y dinámico?

En IGNIS estamos siempre en busca de talento apasionado.